LILLY PILLY

In 2020, my husband and I left Sydney for Byron Bay, seeking a life closer to nature and away from the pace of city living. After years of working with some of Australia’s most iconic fashion brands, I felt a deep desire to create something that truly inspires me.

In September 2021, in the midst of COVID lockdowns, LILLY PILLY was born. With the support of a small circle of incredibly talented and supportive friends, we began the journey of building a brand that is close to our hearts.

It wasn’t always easy. Through countless trials and errors, long nights, tears and sweat, we have grown into a confident brand that delivers gorgeous collections to our customers and community season after season, making a positive impact to our people and planet.