Collection: Bella Freud

Since establishing her namesake label in 1990, Bella Freud has redefined what it means to be a designer.  Her designs meanwhile have garnered a cult following amongst the likes of Kate Moss, Sienna Miller and Rebecca Hall.

For Bella, design is about distilling an emotion into a single statement. Her iconic word jumpers reflect her intelligent yet playful approach, and demonstrate the personal narratives that run throughout her collections.